PCG Digital Marketing provides forward thinking car dealers with winning digital marketing strategies that include Automotive SEO, social media marketing, Pay-Per-Click (PPC) campaign management, retargeting campaigns, 24×7 managed chat, text marketing, and content development.

Car dealers who are looking to create more digital assets on Google Page One that appear for popular consumers searches should ask about our effective microsite designs.  Our microsites can be based on the popular WordPress platform or on the PCG inventory advertising platform.

Automotive SEO

We encourage car dealers to own at least one Internet marketing website that is NOT leased. A company owned website that can be designed to bring in steady car leads, year after year.  We can assist you with mapping out your business on the Internet which will yield valuable insight on how to capture more direct car leads.  We call these Automotive Microsites.

Car dealers may not realize that their contract with the car dealer platform they are using is a lease arrangement. Car dealer websites are built with technology and software owned by the web platform company.  The day a dealership ends their monthly/annual contract, the website comes down and and the dealer does not own a thing.

Every few years, car dealers seem to change the web platform that they use to keep inventory and sell cars.   Every time they change platforms they take a steps backwards without even knowing it.  In most cases, the change breaks dozen of established links in Google and Yahoo search indexes.   This is can disrupt your previous Automotive SEO strategies that built links to inside pages.   If you call us, we can give you some good examples how switching platforms can hurt your rankings if you do not plan carefully.

Our alternative is to create at least one website or “microsite” that the dealership owns completely.  The key advantage to this model is that the microsites can be “skinned” to look like any other site without the future risk of losing your Automotive SEO work and organic rankings.  These microsites are powerful tools for custom targeted SEO strategies.  Our client testimonials and case studies can demonstrate just how powerful these microsites can be.

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Shop Cars On The AAN

Brian Pasch is proud to be an advertising partner in the Automotive Advertising Network which has created a network of websites to assist consumers shop for a new or used car. The national website that has all the cars in the AAN network is located at www.cardealersale.com.